Design Director
Alli Biggs
I believe well-crafted, dynamic design begins with a strong foundation of research, a deep understanding of design, and a passion for growth and innovation. As a design director, I constantly strive to elevate a brand and connect to its core audience through design that is exciting, refreshing, and functional.
Throughout my career, I have developed brand initiatives for a diverse range of clients, from small businesses to large-scale non-profit organizations and SaaS startups. My portfolio showcases my ability to create visually stunning designs with concise messaging that connects with the brand's core audience. I am proficient in using various design tools and software and am well-versed in social media and marketing campaign metrics.
Passions & Skills
01
Brand
Building brands that inspire and connect, from custom logos, brand guidelines, marketing campaigns, and social media graphics.
02
Product
Creating user experiences that seamlessly integrate a brand’s voice while maintaining the highest standards of usability.
03
Strategy
Ideating the why and the how behind the what, generating storylines and campaigns, and tracking metrics.
Experience
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ProspectIQ, 2023–2024 | Freelance, 2020–2024
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Women’s Tennis Association, 2019–2023 | Association of Tennis Professionals, 2021–2023 | Freelance, 2020–2024
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ProspectIQ, 2023–2024 | Freelance, 2020–2024 | Valerin Group, 2018-2019
Featured projects
Art direction, branding, strategy, event design
Art direction, product design
Art direction, product design
Education
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University of Florida, 2022
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Florida State University, 2018