As the Senior Designer of the joint ATP WTA Creative Team, my main responsibility was to direct the brand and product design of the ATP WTA Live App. The app was created to connect the two main tours of professional tennis - the men's and the women's. I worked closely with a team of designers and developers, ensuring that cross-functional communication and standards were met. Our aim was to create an interface that combined the vibrant world of the WTA and ATP tours with a gamified, fresh take on a mobile sporting app. The end result was both visually appealing and user-friendly – satisfying the key audience of tennis enthusiasts while staying true to our brand voice.