Art direction, branding, strategy, event design
WTA x Hologic Her Health Advantage
In August 2022, the WTA and Hologic organized an event called Her Health Advantage, which brought together top women's healthcare professionals and women's tennis players to discuss the current state of women's health. As the Senior Designer of the WTA Creative team, I was responsible for leading the art direction and branding development for the event. This involved creating a full brand suite, including a logo, typography, color palette, and digital assets for social media, as well as designing various on-site touchpoints, such as a stage backdrop, selfie station, door decals, and more.