Art direction, product design
Sense Arena Tennis Website
In 2023, Sense Arena, an innovative tennis training company, partnered with the ATP Tour and needed a new website that combined design elements from both brands. As someone who had been heavily involved in the development of the ATP Tour branding, I was hired by Sense Arena to revamp their website in terms of both style and functionality.
![](https://images.squarespace-cdn.com/content/v1/65aff614cc41842da4dc2303/1706192084097-SO4G9W1WWU5VWO0FWSIQ/SenseArena-Tennis-HomeScreen.png)
Fluid homepage experience
The homepage is the ultimate chance to deliver information and influence sign-ups. We established the brand voice, partnership, and functional UI with a fluid experience, splashes of color, and design elements.
Integrated sign up & store
Our seamless integration of the signup and store experience fosters user trust through a professional and streamlined UX design.
Trustworthy checkout
Navigating away from a website during checkout can cause distrust among users. Our easy checkout process eliminates friction for sign up and buying.
Fresh and navigable layouts
By creating a fresh and easily navigable layout, we improved the initial style of both brands, resulting in a new, vibrant user interface that was entirely unique.